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Jyoti Dwivedihttps://digiplux.com/
A highly motivated social media and marketing expert with comprehensive knowledge of search, social and display advertising.

Who doesn’t want their website to appear in the top searches? To boost traffic online on your website it becomes indispensable to optimize a website and make it SEO friendly. If your site will be friendly to search engines then you’ll be appearing in more pertinent search results and you’ll be driving more organic traffic to your website which is the sole purpose of website optimization.

What is SEO?

The most trivial aspect of website optimization is SEO i.e. Search Engine Optimization. With even a dinky knowledge of search engine optimization under your belt, you can exceedingly improve your website’s search engine ranking in no time. As already said, search engine optimization is done to draw more organic or un-paid traffic to your website by improving its rankings on the search engine.

In simple words, if your website appears in the top searches of a search engine there are more chances of people visiting your website as compared to searches that appear in the later pages.

How does SEO work?

Talking in technical terms SEO may seem a convoluted gig, but trust me it is quite an easy process once you are profound with its tips and tricks.

What happens is, search engines crawl and scan the contents of various websites to present the most relevant results to the user’s search. If your content is of high quality and uses apt keywords, then the chances of appearing in the top searches increases.

SEO strategy

It is not a one day process to make an SEO friendly website. You need to plan and create your SEO strategy. You may develop an SEO strategy according to your website and its requirements; however, there are certain common notches that you must consider for website optimization. These include:

  • A Road Map: No matter what your brand sells or what information your website provides, the first step in implementing the SEO strategy shall be drawing a mind map. A map shall be decided based on all your requirements and expectations from the website optimization.
  • Know your target audience: To optimize your website and make it SEO friendly you should have a basic idea of the kind of traffic your website is drawing and the kind of products people prefer. Also, know the products more frequently searched by your customers and their service expectations.
  • Link building: Now, most people don’t know but internal and external linking is one of the dominant facets when it comes to search engine optimization. A website with more links is always ranked above the websites without internal linking.

Almost all websites can use these basic elements of SEO strategy to optimize a website and make it SEO friendly. Make these strategies a part of your framework and use them to run your website more efficiently.

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